Document Type : Primary Research paper
(Ph.d., Scholar, PG & Research Department of Social Work, Bishop Heber College, Affiliated to Bharathidasan University, Trichy, India)
(Vice Principal – Projects, Bishop Heber College, Affiliated to Bharathidasan University Trichy, India.)
Social media is a platform for community around the world to discuss their concerns and thoughts. Social media is a phrase used to describe the interface between groups, individuals, and professionals in which they create, share, and sometimes swap over ideas over the internet and also in virtual channels. On the individual Social Networking Site allows us to communicate with friends, family and relatives and other members. On the professional level can make use of social media to expand or broaden knowledge in a particular field and professionally connected with other professionals in the industry. At the business level SNS will allows to communicate with the audience, feedback and digital market the product. Teenagers and formative years are budding up fenced by mobile gadgets and interactive social networking sites such as Twitter, Snapchat, Telegram, WhatsApp, WeChat, Hike, Hilo, Tinder, Bumble, Tiktok, Pinterest, Myspace, Instagram and Facebook, which has made the social media a vital aspect of their lifetime. Social network is renovating the routine in which youth interact with their parents, peers, as well as how they make use of technology. SNS has different forms together with blogs, micro blogs, wikis, photo sharing sites, instant message, video sharing sites, podcasts, widgets, virtual worlds. Virtual Reality (V.R.) and Augmented Reality (A.R.)taking place in the most of our SNS. Objective of the study is to find out pattern of SNS use, analysis the usage and possible effects of the usage of SNS.