Document Type : Primary Research paper
Research scholar, Bishop Heber College (Autonomous) Affiliated to Bharathidasan University, India,
Vice Principal, Projects, Bishop Heber College (Autonomous) Affiliated to Bharathidasan University, India,
In current world, social media plays an indispensable role in our society, as every operations depends on it. Undoubtedly technology helps the man kind in plethora ways but in the other flip side it also gives some cons of it. As everyone knows that youths are the back bone of our country, and social media had tempt youth students to the extreme level because of various reasons. So the researcher tries to explore the usage of social media in the various aspects like Smart phone usage, General social media usage, Internet searching, E mailing, Media sharing, Text messaging items, video gaming, online friendships, Facebook friendships ,Phone calling and TV viewing. This study examined the usage of social media among college students in Trichy district with the sample size of 30.The main aim of the research is to measure the attitude towards media and technology perceived by the youth. The researcher has adopted the snow ball sampling design, Non probability method and used a self-prepared questionnaire. The data has been analysed and it is discussed as follows.