Assistant Professor, Department of Commerce, Kristu Jayanti College, Bangalore.
The Coronavirus outbreak has transformed all our lifestyle practices. The transformation is so huge, that we could even compare it with before Covid-19 and after Covid-19. The Covid-19 pandemic have raised several questions to human race and its existence in future. The pandemic made people to rethink on adopting strategies to maintain a healthy relationship with the environment. It was during this period of time, people gained lot of information on immunity building, personal healthcare, cleanliness etc. This has all led to a change in the consumption styles of individuals. This study is an attempt to recognize the lifestyle changes people have made after coronavirus outbreak. The study also focuses on the products people use as part of sustainable lifestyle practices. The findings of the study reveals that many people have made a transformation in the lifestyle practices after Covid-19 pandemic.