Document Type : Primary Research paper
Assistant Professor, Department of Commerce, Kristu Jayanti College (Autonomous)
The fitness industry in India is witnessing a paradigm shift and is only poised to set milestones in the future too. The pandemic has instilled in the people a greater necessity for a healthier body and mind and has also resulted in the demand for fitness centres as well as wellness centres. However, the sector had been confronted with numerous socio-demographic trends on account of the pandemic situation. There is also a consciousness and growing recognition that fitness executives need to be prepared to work with special populations.
Furthermore, we also study the attitude of the people towards fitness and the strategies that can be worked out to leverage the current position and during the post covid period.