Assistant Professor, Dr. Ambedkar Institute of Management Studies and Research, Nagpur.
Abstract
Covid-19 pandemic forced the Indians to adapt to E-commerce and shift their buying preferences from manual market purchasing to online purchasing. There was a major shift in the consumer preferences due to wide spread of infection. Health care and sanitization related products were suddenly in huge demand. Fashion, apparels, cosmetics and travels were the worst hit segments. Many new entrants who were unaware about the forth coming situation were completely in loss. As the lockdown restrictions were eased the picture began to get better. When second wave hit India it infected a major amount of population and people were more scared to step out than before. This gave a huge uplift to the demand for health and safety products followed by food and beverages and online streaming platforms. Thus, E-commerce industry rose to newer heights after the relaxation of lockdown restrictions and played a major role in helping the Indian customers with what they needed in difficult times. It can be easily said that pandemic gave E-commerce industry a much needed push.
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