Impact Of COVID-19 On Online Shopping For Electronics/Home Appliances In UAE

Document Type : Primary Research paper

Authors

1 Professor, AMET Business School, AMET Deemed to be University

2 Research Scholar, AMET Business School, AMET Deemed to be University

Abstract

The most emulous and dynamic e-commerce sector in the MENA region is UAE e-commerce and this is the e-commerce innovator in the GCC countries. The demand was planned to extend at an average annual rate of 25%, by the end of the year 2020. At the same time, with the recent outbreak of COVID-19, a pandemic that has engulfed almost every country comprising UAE, a global economic disaster is awaited. Due to the lockdown in the countries, companies being closed, many sectors have lost money. During this pandemic, the e-commerce sector has got a big blow worldwide however Emirates watched a sharp rise in online shopping. The survey examines the trend of E-commerce sales in this pandemic with regards to electronics and corresponding products

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