Document Type : Primary Research paper
Authors
1
Associate Professor,School of Mangement Studies, Lakireddy Balireddy College of Engineering, Mylavaram, Krishna Dt., Andhra Pradesh, INDIA
2
Professor, School of Mangement Studies, Lakireddy Balireddy College of Engineering, Mylavaram, Krishna Dt., Andhra Pradesh, INDIA
3
Professor & HOD, MBA Dept., Sri Vahini Institute of science and technology, Tiruvuru, Krishna Dt., Andhra Pradesh, INDIA
4
Asst.Professor, School of Mangement Studies, Lakireddy Balireddy College of Engineering, Mylavaram, Krishna Dt., Andhra Pradesh, INDIA
Abstract
Consumer behavior has shifted dramatically over the last decade. Many customized products, ranging from sneakers to computers, are now available for purchase online. Internal conditions such as demographics, psychographics, personality, motivation, knowledge, attitudes, beliefs, and feelings all influence consumer behavior. External influences such as culture and sub- culture can also have an impact on behavior. Consumer behavior examines how people allocate their limited resources (time, money, and effort) to consumption-related things. What people buy, why they buy it, when they buy it, where they buy it, how often they buy it, how they evaluate it after they buy it, the impact of such evaluations on future purchases and how they dispose of it are all factors to consider. Food, clothing, shelter, transportation, education, equipment, vacations, necessities, pleasures, services, and even ideas are all things we consume on a regular basis. We, as consumers, play a critical part in the local, national, and international economies. Marketers must know everything they can about consumers in order to succeed in any business, especially in today's dynamic and continuously shifting market. As a result, modern marketing necessitates a comprehensive grasp of consumer behavior and purchasing models. Our economy is strong because of the abundance of products and services generated and consumed in our country.
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