Document Type : Primary Research paper
Research Scholar, Department of Computer Science, VISTAS, Chennai.
Associate Professor, Department of Computer Science, VISTAS, Chennai.
Increasing the revenue and profitability is the top most priority of a business. One of the major factors affecting the profit of a business is Customer Churn. Early prediction of customer churn and customer retention plays a vital issue in Customer relationship management. Retaining a customer is cost effective than attracting a new customer. This paper demonstrates a frame work for predicting customer churn in banking industry using the transactional data. It also compares with various other models. It uses the Behavioral aspects of the customer through the transactions made by them. It has been implemented through attention based Hybrid GRU BiLSTM model.