Customer Segmentation Analysis

Document Type : Primary Research paper

Authors

1 MCA Student, Department of Computer Applications, PSG College of Technology Coimbatore, India

2 Assistant Professor(Sr.Gr), Department of Computer Applications, PSG College of Technology Coimbatore, India

Abstract

We experience a daily reality such that huge measures of information are
gathered each day. Examination of this information is a significant necessity. In the
advanced time of development, there is a huge scope contest that is superior to all, and
business systems should be completed by present-day conditions. The present business is
based on imaginative thoughts, in light of the fact that a lot of potential customers are
befuddled about what to purchase and what not to purchase. Organizations working
together can't analyze target leads. This is the place where machine learning comes in,
applying different calculations to recognize stowed away examples in information to settle
on better choices. The idea of target customer group is refined through the customer
segmentation using clustering technology.

Keywords

Int. J. of Aquatic Science
Volume 12, Issue 2 - Serial Number 2
June 2021
Pages 3985-3991

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