Linguisic Characteristics Of Advertising Discourse:Creolized And Non-Creolized Advertising Texts

Document Type : Primary Research paper

Author

PhD candidate,Uzbekistan State World Languages University, Tashkent,Uzbekistan

Abstract

Significant impact of advertising on society, makes it necessary to train specialists capable of participate in the creation of high-quality (competent, correct) advertising and evaluate the finished advertising product. Because the one of the main advertising distribution channels today are the media, this activity intersects with the sphere of professional interests of journalists.The study of the stylistics of the texts of advertising discourse pursuesas a theoretical goal (familiarizing students with the mainstylistic resources of advertising discourse), soand practical (improving speech culture; mastering the skills of analyzing and processing text: developing the ability to evaluate a speech work and edit advertising texts).This article introduces basic forms organization of advertising communication and with the specifics of advertising texts - their structure, genre composition, features of expressive organization, as well as with typical errors in the organization of advertising discourse. The object of consideration is the texts of tourist advertising.

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