Document Type : Primary Research paper
Career Point University, Hamirpur, Himachal Pradesh, India
Manipur International University, Imphal, Manipur, India
Himachal Pradesh University, Shimla, Himachal Pradesh, India
The goal of this study was to understand customer behavior during the covid-19 period. The covid-19 pandemic has significantly impacted the Indian economy and consumer behavior. Consumer purchase behavior has shifted away from traditional, i.e., offline, venues towards online platforms due to the pandemic. This adjustment helped e-commerce sales, but in the early days of the statewide lockdown, when the number of cases in India was growing by the day, they had to put their services of delivering goods to homes on hold. The economic operations were halted during the lockdown, which had a negative impact on consumer behavior. Consumers all around the country were obliged to spend solely on necessities, raising the value of money among them. Due to the financial crisis, consumers have become warier in purchasing commodities on the market. We attempted to quantify the impact of covid-19 on consumer behavior and purchasing patterns and policy measures taken by the Government at the central and state levels to ameliorate the pandemic situation through this study.