1
Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore
2
Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore
Abstract
This paper analyses the role of crowd sourcing use in educational activities. In recent decades, the rapid growth of innovative Internet-based information and communication technologies created a new field of opportunities for educational organizations to reach their goals. Crowd sourcing, as defined by Jeff Howe (2006), is the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call. The newness of the term indicates that there is not significant literature on the subject of how this operating method is utilized in educational activities. The objective of this paper therefore is to take an exploratory look at how educational organizations are using crowd sourcing as part of their activities at the present time, and to suggest how the practice of crowd sourcing may spread to other educational activities as time goes on. From the textual analysis of these definitions and the revision of the literature eight main characteristics were identified: the crowd, the task at hand, the recompense obtained, the crowd sourcer or initiator of the crowd sourcing activity, what is obtained by them following the crowd sourcing process, the type of process, the call to participate, and the medium.
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