A STUDY ON MARKETING STRATEGIES AMONG AGRICULTURAL ENTREPRENEURS WITH SPECIAL REFERENCES TO SALEM DISTRICT

Document Type : Primary Research paper

Authors

Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore

Abstract

The development of free market economy has inflicted the Small-Scale-Farmer
Entrepreneur more likely in a Continual Basis. Absence of supportive policies and access to
funds has marked the Agricultural Entrepreneurs with slow growth rate, meager turnovers,
technologically suppressed and even closure of business to some extremes. However, in the
recent decades, farmers changing role in a free market focused economy has made them
becoming of more entrepreneurial and competitive in their farming businesses. In a State like
Tamilnadu, Agro-Entrepreneurship is not an old chapter it is of relatively a new occurrence.
Therefore, the main aim of this research study is to study the marketing strategy and techniques
of agricultural entrepreneurs in Salem District and to discussing the entrepreneurs marketing
solutions for Agro-Products and to analyzing the personal profile factors of the agricultural back
rounded entrepreneurs and to study problems faced by rural Agricultural based entrepreneurs in
Salem district then promote innovation to further strengthening the competitiveness of rural
Agro-based Entrepreneurs. Penetrate wider and deeper to the opportunities and challenges of
Agricultural Entrepreneurs and their contributions to the State economy. Also, the paper would
aim in addressing suggestive and remedial measures and policy implications based on the
research findings.

Keywords

Int. J. of Aquatic Science
Volume 12, Issue 3 - Serial Number 3
ICMMNT-2021 International Virtual Conference on Materials, Manufacturing and Nanotechnology, 30th June, 2021.
June 2021
Pages 541-553

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