Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore
Abstract
Green revolutions, going green, environmental protection, sustainable life style,
sustainable development, protecting our earth and many more have become a natural
phenomenon in our everyday life. Green marketing is a tool used by many companies in various
industries to follow this trend. There have been a lot of literature reviews on green marketing
over the years, this paper analysis the impact of green marketing strategies on customer
satisfaction using comprehensive literature review. As a result, this paper can be used by
researchers who need to find out the impact of green marketing strategies on customer
satisfaction.
.Sathyamurthy, V., Thirumoorthi, B., & Vikraman, M. R. (2021). "THE IMPACT OF GREEN MARKETING STRATEGIES ON CUSTOMER SATISFACTION". Int. J. of Aquatic Science, 12(3), 805-812.
MLA
V .Sathyamurthy; B. Thirumoorthi; M. R. Vikraman. ""THE IMPACT OF GREEN MARKETING STRATEGIES ON CUSTOMER SATISFACTION"". Int. J. of Aquatic Science, 12, 3, 2021, 805-812.
HARVARD
.Sathyamurthy, V., Thirumoorthi, B., Vikraman, M. R. (2021). '"THE IMPACT OF GREEN MARKETING STRATEGIES ON CUSTOMER SATISFACTION"', Int. J. of Aquatic Science, 12(3), pp. 805-812.
VANCOUVER
.Sathyamurthy, V., Thirumoorthi, B., Vikraman, M. R. "THE IMPACT OF GREEN MARKETING STRATEGIES ON CUSTOMER SATISFACTION". Int. J. of Aquatic Science, 2021; 12(3): 805-812.
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