Analyzing The Performance Of Marketing Life Cycle Process Using Software Architecture Model

Document Type : Primary Research paper


1 Asst.Professor, Computer Science & Engineering, Avanthi Institute of Engineering and Technology, Gunthapally, Abdullahpurmet Mandal, Telangana, PIN-501512.

2 Assistant Professor, Department of Information Science and Engineering, BMS Institute of Technology and Management, Avallahalli, Bangalore, Karnataka 560064.

3 AMIT Arba Minch University, Ethiopia


5 Professor, Department of Computer Science & Engineering, Dr.Samuel George Institute of Engineering & Technology, Markapur, Prakasam Dt, Andhra Pradesh, 523316

6 Assistant Professor, Department of Computer Science and Engineering, St.Joseph's College of Engineering, OMR Chennai 600119


This paper provides the results of our survey of measurements used in Software
Architecture environments. Our survey contains a small set of the best and most commonly
used traditional software metrics for Software Architecture programming and Software
Architecture metrics. In short, the steps taken to improve the software system's matrixbased
evaluation and its design vary from device to device. To justify our case, we
conducted an experiment using sizes produced commercially and for free. We calculated
matrix values using the same standard matrix for three software systems of different sizes.
These measurements were analyzed using Software Architecture matrix tools to analyze
product dimensions, Market trend analysis, inheritance, message transfer, polymorphism,
reuse and complexity measurements. It defines the ranking of classes with a very important
note and management. The results are of great help to quality engineers in selecting the
right metrics for their software projects and calculating the dimensions developed over time
using the Marketing Life Cycle process.