Document Type : Primary Research paper
Ph.D Scholar, Department of Agricultural Extension, Annamalai University
Associate Professor, Department of Agricultural Extension, Annamalai University
The study on relationship between profile characteristics and communication behaviour of tribal farmers, was conducted to study about communication behavior of tribal farmers in Kolli hills in Namakkal district of Tamilnadu. A sample of three hundred tribal farmers (respondents) was selected from the tribal hamlets using proportionate random sampling technique. Sixteen variables were selected. The data were collected with the help of well structured and pretested interview schedule and suitable statistical tools were used to analyse the data. It could be observed that out of sixteen variables studied, Annual income, Mass media experience, innovativeness and risk orientation contributed significantly and positively at one per cent level of probability. Educational status, socio-economic status, achievement motivation, decision making behavior and self confidence of respondents had contributed significantly and positively at five per cent level of probability towards adoption level. All other variables were found to be non-significant.