Perceptions Of Customers Towards Csr Of Public And Private Sector Banks : A Comparative Study

Document Type : Primary Research paper


1 Ph.D, Research Scholar in Commercee, Ayya Nadar Janaki Ammal College, Sivakasi

2 Research Supervisor and Head, PG and Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi


The filed of corporate social responsibility (CSR) has been exponentially in the last decade. Nevertheless there remains protected deate about the legitimacy and value of corporate response to CSR concerns. Corporate Social Responsibility is the mechanism through which the corporate organizations have executed their philanthropic visions for social welfare.