Planning Market Research At The Level Of The Enterprise

Document Type : Primary Research paper


Samarkand Institute of Economics and Service, PhD in Economics, Associate Professor. Uzbekistan. Samarqand


This article discusses marketing research is nothing more than any research activity aimed at meeting the needs of marketing, that is, a scheme for collecting, processing, summarizing, analyzing and forecasting data for specific marketing activities. Consequently, marketing research here acts as the beginning and the logical end of any cycle of the company's marketing activities. Several approaches are given for the stages of marketing research.