Social Marketing - A Holistic Concept Of Management

Document Type : Primary Research paper


Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore


Human beings, all over the world, are born with certain potential capabilities. The purpose of development is to create an environment in which all people can expand their capabilities, and opportunities could be enlarged for both present and future generations. The real foundation of human development is universalism in acknowledging the life claims of everyone.

Volume 12, Issue 3 - Serial Number 3
ICMMNT-2021 International Virtual Conference on Materials, Manufacturing and Nanotechnology, 30th June, 2021.
June 2021
Pages 3223-3226