The Application of Crowd Sourcing in Educational Activities

Document Type : Primary Research paper


1 Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore

2 Assistant Professor – MBA, Nehru College of Management, Coimbatore

3 Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore


This paper analyses the role of crowd sourcing use in educational activities. In
recent decades, the rapid growth of innovative Internet-based information and
communication technologies created a new field of opportunities for educational
organizations to reach their goals. Crowd sourcing, as defined by Jeff Howe (2006), is the
act of taking a job traditionally performed by a designated employee and outsourcing it to
an undefined, generally large group of people in the form of an open call. The newness of
the term indicates that there is not significant literature on the subject of how this
operating method is utilized in educational activities. The objective of this paper therefore
is to take an exploratory look at how educational organizations are using crowd sourcing
as part of their activities at the present time, and to suggest how the practice of crowd
sourcing may spread to other educational activities as time goes on.From the textual
analysis of these definitions and the revision of the literature eight main characteristics
were identified: the crowd, the task at hand, the recompense obtained, the crowd sourcer or
initiator of the crowd sourcing activity, what is obtained by them following the crowd
sourcing process, the type of process, the call to participate, and the medium.

Volume 11, Issue 1
International Virtual Conference, Recent Materials for, Engineering Applications and Sustainable Environment, December 2020.
May 2020
Pages 313-319