Assistant Professor – MBA, Nehru Institute of Technology, Coimbatore
Abstract
Green revolutions, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature reviews on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing strategies on customer satisfaction.
Sathyamurthy, V., Thirumoorthi, B., ., R., & Vikraman, M. R. (2021). The Impact of Green Marketing Strategies on Customer Satisfaction. Int. J. of Aquatic Science, 12(3), 3227-3235.
MLA
V. Sathyamurthy; B. Thirumoorthi; Rajanandini .; M. R. Vikraman. "The Impact of Green Marketing Strategies on Customer Satisfaction". Int. J. of Aquatic Science, 12, 3, 2021, 3227-3235.
HARVARD
Sathyamurthy, V., Thirumoorthi, B., ., R., Vikraman, M. R. (2021). 'The Impact of Green Marketing Strategies on Customer Satisfaction', Int. J. of Aquatic Science, 12(3), pp. 3227-3235.
VANCOUVER
Sathyamurthy, V., Thirumoorthi, B., ., R., Vikraman, M. R. The Impact of Green Marketing Strategies on Customer Satisfaction. Int. J. of Aquatic Science, 2021; 12(3): 3227-3235.
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