Document Type : Primary Research paper
Research Scholar, Department of Communication, PSG College of Arts and Science, Coimbatore
Assistant Professor, Department of Communication, PSG College of Arts and Science, Coimbatore
Food as a communication medium is unique to human beings. Food as a communication medium helps a community of people to have a feeling of oneness and to alienate outsider from the community. The objective of the study is to describe the need to consider food as a semiotic medium of communication in understanding culture of diversified complex landscapes like Tamilnadu. For the purpose of the study the researcher observed Melaseval Panchayat in Tirunelveli district of Tamilnadu. The researcher employed flaneur as the observation technique. And the researcher employed standardized open-ended interview with key informants to describe their living condition. The collected data were discussed through the prism of Semiotics. The study concluded that there is an enormous space for the exploration of food as a semiotic medium in the communication of culture in Tamil society.