"Revolutionizing Consumer Behavior: the Impact of ECommerce Websites"

Document Type : Primary Research paper


1 (B.Tech)Scholar, School Of Computer Science And Engineering, Sandip University, Nashik.

2 (B.Tech)Scholar, School Of Computer Science And Engineering, Sandip University, Nashik

3 Professor, Assistant Professor, School of Computer Science & Engineering, Nashik


The rise of e-commerce has revolutionized the way consumers shop, with more people turning to online platforms for their purchasing needs. This research paper explores the impact of e-commerce websites on consumer behavior by conducting a comprehensive literature review. The study examines the various factors that influence consumer behavior on e-commerce websites, such as website design, trustworthiness, security, convenience, and social influence. It also evaluates the different types of ecommerce websites, including B2B, B2C, and C2C, and their respective effects on consumer behavior. The findings suggest that e-commerce websites have a significant impact on consumer behavior, as they offer various advantages over traditional brick-andmortar stores, such as accessibility, cost-effectiveness, and convenience. Additionally, the study highlights the importance of website design and security in building consumer trust and loyalty. Overall, this research paper provides valuable insights into the role of ecommerce websites in shaping consumer behavior and offers recommendations for businesses seeking to enhance their online presence and engage with customers effectively. The research paper investigates the impact of ecommerce websites on consumer behavior