A Study On The Relationship Between Demographic Factors And Perception Of Internet Banking

Document Type : Primary Research paper


1 Assistant Professor, Department of Commerce, Kalasalingam Academy of Research and Education, Krishnankoil.

2 Assistant Professor Department of commerce Karpagam Academy of Higher Education, Coimbatore


The term internet banking has been defined as banking services over the public network (the internet), through which customers can use different kinds of banking services ranging from the payment of bills to making investments. Most developed countries today, have adopted internet banking services while the developing countries are beginning to embrace these services. Customer education is also critical to the adoption of internet banking as some customers need to be aware of the benefits of these services and how to use them. Although internet banking provides a fast and convenient way to perform banking transactions, customers are still reluctant to adopt and make use of these online services. Contrary to the assertion by that “online banking is a disruptive innovation in banking industry”, some of the bank customers in developing countries are hesitant to adopt this innovation and are still keeping to the old paradigm of traditional branch banking. To popularise Internet Banking for meeting utility bills, vendors can provide some discount if payment is made through internet. Further if the Government makes certain transfers to be made online mandatorily, the usage may increase.