A study on the retention strategies for millennials with special reference to IT sector in the state of Tamilnadu

Document Type : Primary Research paper

Authors

1 Associate Professor, PSG Institute of Management, Coimbatore 641004, Tamilnadu, India

2 Assistant Professor, PSG Institute of Management, Coimbatore 641004, Tamilnadu, India

Abstract

Organisations face a daunting challenge in retaining millennial generation. Due to the impulsive attitude, technological immersion and the way they were brought up, the millennials have a unique set of expectations from the workplace. Given this context, this study aims to identify the expectation of the millennials for retention in the organization and the HR practices that are to be implemented in the IT organisations for retaining them. The study includes 132 respondents from the IT sector of Tamilnadu. A questionnaire was used to collect data. Based on the analysis, the study recommends a few practices that are to be implemented to retain the millennial work force in the IT industry.

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