Competitive Advantages Of E-Commerce Marketing In Delhi Industries

Document Type : Primary Research paper


1 Research Scholar Department of Management Studies Vivekananda Global University, Jaipur Rajasthan, India-303012

2 Department of Management Studies Vivekananda Global University, Jaipur, Rajasthan, India – 303012


We concentrate this research paper on the development and issues concerning e-
commerce in industries in Delhi. The paper additionally intends to investigate
comprehensively the development capability of e-business and their possibilities in the
Indian industrial retail market. E-Commerce allows consumers to electronically buy and
sell goods and services with no obstacles of span or far. Online commerce has boomed over
the past ten years and is assumed to continue at this rate, or even faster. In the modern
world, the boundaries between "conventional" and "electronic" commerce will become
increasingly complicated as more and more businesses move sections of their services onto
the Internet. E-Commerce provides a platform at which both buyers and sellers can
interact to perform transaction leaving behind geographical boundaries which ultimately
boosts the growth of the Economy. The e-commerce platform in Delhi and other places of
India are growing at a remarkable dimension due to the high improvising of the internet
and modernized digital electronic devices. Though, the recent growth rate of industrial
business in Delhi is far improving the e-business is much faster as digital marketing is
much easier for customers. The advantages of e-commerce are convenience, time-saving,
Options, Easy to compare, easy to find reviews, Coupons and deals, increasing customer
base, Rise in sales, 24/7, 365 days, expand business reach, recurring payments made easy,
Instant transactions. The author analyses the advantages of online marketing in retail
business in Delhi industries and portraits graphical charts to describe them. Also, the
author analyses the growth level of industries and their comparative analysis using
statistical tools which provides a strong base for the study.