E-Commerce Marketing Strategies In The Grocery Sector: An Introduction

Document Type : Primary Research paper


1 Research Scholar Department of Management Studies Vivekananda Global University, Jaipur Rajasthan, India-303012

2 Department of Management Studies Vivekananda Global University, Jaipur, Rajasthan, India – 303012


This research paper is concentrated to obtain vital new insights into e-
commerce success by deductive investigating how approaches to e-service quality, when
combined with levels of e-commerce adoption, can affect the overall performance of
grocer's online operations. Electronic networks are always the common element that forms
the backbone of the individual e-commerce application that an organisation chooses to use
- which can come under the e-commerce banner. Grocery stores can use electronic
networks to improve, enhance, transform, or re-invent business processes, potentially
providing higher value to their existing and potential consumers. Security, customer
localization via a cell structure, consumer accessibility, and the potential for tailored
services/offers. The use of mobile devices for business purposes, particularly phones and
smart phones is a game changer in eGrocery business.Customers want to be able to see
their favourite products right away while shopping online. Because of this stumbling point,
grocery e-commerce is a pain for firms wanting to provide a positive consumer experience.
Food stores have remained open and performed better than any other retail sector during
the crisis, and e-commerce grocery sales have soared to record heights, perhaps irrevocably
altering the game for supermarket retailers. Ordering online for delivery or contactless
pick-up is more convenient for many customers. Furthermore, various networks facilitate
the smooth functioning of commercial transactions and boost the efficiency of internal and
external eGrocery procedures.