E-Commerce Marketing Strategies In The Grocery Sector: An Introduction

Document Type : Primary Research paper

Authors

1 Research Scholar Department of Management Studies Vivekananda Global University, Jaipur Rajasthan, India-303012

2 Department of Management Studies Vivekananda Global University, Jaipur, Rajasthan, India – 303012

Abstract

This research paper is concentrated to obtain vital new insights into e-
commerce success by deductive investigating how approaches to e-service quality, when
combined with levels of e-commerce adoption, can affect the overall performance of
grocer's online operations. Electronic networks are always the common element that forms
the backbone of the individual e-commerce application that an organisation chooses to use
- which can come under the e-commerce banner. Grocery stores can use electronic
networks to improve, enhance, transform, or re-invent business processes, potentially
providing higher value to their existing and potential consumers. Security, customer
localization via a cell structure, consumer accessibility, and the potential for tailored
services/offers. The use of mobile devices for business purposes, particularly phones and
smart phones is a game changer in eGrocery business.Customers want to be able to see
their favourite products right away while shopping online. Because of this stumbling point,
grocery e-commerce is a pain for firms wanting to provide a positive consumer experience.
Food stores have remained open and performed better than any other retail sector during
the crisis, and e-commerce grocery sales have soared to record heights, perhaps irrevocably
altering the game for supermarket retailers. Ordering online for delivery or contactless
pick-up is more convenient for many customers. Furthermore, various networks facilitate
the smooth functioning of commercial transactions and boost the efficiency of internal and
external eGrocery procedures.

Keywords

Int. J. of Aquatic Science
Volume 12, Issue 3 - Serial Number 3
ICMMNT-2021 International Virtual Conference on Materials, Manufacturing and Nanotechnology, 30th June, 2021.
June 2021
Pages 517-523

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