A Review On Customer Service Quality In Big Bazaar Tirupur

Document Type : Primary Research paper


1 Assistant Professor, Department of Business Administration, Jubail University College-Female Branch, PO Box 10001, Jubail Industrial City – 39161, Kingdom of Saudi Arabia.

2 Dean – Academics, Texila American University, Coimbatore

3 Assistant Professor, Department of management studies, Mahendra Institute of Technology (Autonomous), Mallasamudram, Namakkal


In the modern era, customer support has a dominant role in service quality. Customer support is a customer understanding of products and services used and customers understanding how the market offering has changed over time. In this initiative, we plan to research whether the consumer service and the programs and ideas they believe will meet their needs, whether or not they are interested in investing. The undertaking "Investigation on the propensity and fulfillment of the huge bazaar about the town of Tirupur" explicitly mentions how the clients favor the huge bazaar for their purchase. The investigation's fundamental aim investigation's key aim is to research based on the results, which would be very useful in developing the overall satisfaction of long-term customer engagement and boost customer retention. A structured questionnaire is administered to collect 120 respondents. The data obtained is processed and evaluated with the aid of appropriate statistical methods. Then the conclusions and recommendations which are perceived to be an essential part of the project are constructed.


Volume 12, Issue 3 - Serial Number 3
ICMMNT-2021 International Virtual Conference on Materials, Manufacturing and Nanotechnology, 30th June, 2021.
June 2021
Pages 1867-1876