An Empirical Evaluation On Proclivity Of Customers Towards Health Insurance During Pandemic

Document Type : Primary Research paper


1 Assistant Professor, Department of Management Studies , Sona College of Technology, Salem, Tamilnadu - 636005

2 I MBA Student, Sona College of Technology, Salem -636005, Tamilnadu, India


For every individual in India, Health insurance Policy has become a necessity. It provides a risk coverage against expenditure which is caused by unforeseen medical emergencies. Today, when the medical inflation rates are so high, failing to hold an adequate health cover policy can prove to cost very high, financially. The purpose of this research is to identify how much awareness public have about Health Insurance during pandemic and to identify their inclination to buy health insurance policies. Like privacy, health research has a very high value to the society. This pandemic situation made us to realise the importance of our health and the policy which will safeguard our life. The research was connected only about health insurance policy. Advancement in health information technology are creating a transformation in health sector that could facilitate studies which was not feasible in the past, and thus it leads to a new insights regarding health and disease. For analysis purpose, SPSS software is used to find the solutions to the objective of the research. It can be concluded that insurance companies have to create more awareness level towards health insurance as well.


Volume 12, Issue 3 - Serial Number 3
ICMMNT-2021 International Virtual Conference on Materials, Manufacturing and Nanotechnology, 30th June, 2021.
June 2021
Pages 2643-2652