1
Assistant Professor – MBA, Nehru Institute of Management Studies, Coimbatore
2
Assistant Professor - MBA, Nehru Institute of Technology, Coimbatore
Abstract
The purpose of this paper is to examine the causal linkage between the policyholder satisfaction with behavioral outcomes of repurchase, recommendation and complaining behavior in the rural postal life insurance service in Tamilnadu western region (Coimbatore). The total 114 responses were generated from existing policyholders’ of rural postal life insurance. The relationships were tested by structural equation modeling using Amos software. The hypothesized model was accepted. The result provides most significant effect of policyholder satisfaction on recommendation intention and also significant effect of service quality on repurchase intention and complaining intention.
Vikraman, R., & Sathiyamurthy, V. (2021). Assessment of Policyholder Satisfaction on Behavioral Intention of Rural Postal Life Insurance in Tamilnadu Western Region. Int. J. of Aquatic Science, 12(3), 739-743.
MLA
R. Vikraman; V Sathiyamurthy. "Assessment of Policyholder Satisfaction on Behavioral Intention of Rural Postal Life Insurance in Tamilnadu Western Region". Int. J. of Aquatic Science, 12, 3, 2021, 739-743.
HARVARD
Vikraman, R., Sathiyamurthy, V. (2021). 'Assessment of Policyholder Satisfaction on Behavioral Intention of Rural Postal Life Insurance in Tamilnadu Western Region', Int. J. of Aquatic Science, 12(3), pp. 739-743.
VANCOUVER
Vikraman, R., Sathiyamurthy, V. Assessment of Policyholder Satisfaction on Behavioral Intention of Rural Postal Life Insurance in Tamilnadu Western Region. Int. J. of Aquatic Science, 2021; 12(3): 739-743.
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